Determine exactly what you are providing. Do you provide a service, a product? Let your viewers know what it is you do and how you can help them.

What do you want your users to do? It's easy to lose sight of what is it your trying to communicate. Telling them up front is a very helpful way to keep you on track and making sure your viewers know what it is you have or do that they might be interested in.

Have you ever watched one of the those commercials on television or gone to a web site that was really nice, but when you were done you had no idea what they were try to say...but it was REALLY nice! Don't waste your viewers time or your own.

Being specific will help you organize the layout of the site, as well as keep you focused on the reason for the site.