Once you have completed the above steps, you should be ready to start designing the overall look and feel of your site.

At this point, determine where to include multimedia that are relevant to your content, as well as what form it should take.

Sound and animation are effective attention-getters, when used correctly and sparingly. Do not include multimedia elements just because they are cool. I might really like the picture on the right, but it has absolutely nothing to do with what this site is all about -- I shouldn't use it.

If it doesn't add value to the content - leave if out!