Domain Names should be easy to remember, but also contain keys to the product or services you provide. Search engines review domain names in their search for the "keywords" entered by the web surfer. Therefore, as a general rule, keep the domain name as short as possible as long as it accurately describes your service.

For example, if you are selling mystery books, you might think that books.com would be a great name. However, books.com leads to your site customers who are looking for ALL types of books. So perhaps, mysterybooks.com would be more appropriate. Get the idea? Be as specific as you can so when people locate your web site, they won't be disappointed.

What if the domain name you want is taken? If someone has already reserved mysterybooks.com, you could choose mystery-books.com. However, if some of your customers remember mysterybooks.com and forget the hyphen, they would find only your competitor.

Domain names can now be up to 67 alpha-numeric characters in length; hyphens are also permitted. Domain name registration is normally $70 for the first two years and then $35 annually thereafter. Before registering, check to see if it is available by performing a Domain Name Search.

Need some ideas for your Domain Name? Try a Domain Name Wizard.