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 It's
important that you provide your viewers with what they want.
In order to do that you must first know who they are. Know
who is on your target market list and check it twice.
Then ask them what they want; much like the guy on the right
is doing.
Determine to whom you want to sell your product or service
and target that specific market segment. Targeting your audience
will also help create the content and look of your site.
If you have different audiences, consider creating different
pages or even different Web sites for each of the multiple
customer types.
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